TOKYO – Debuting a new concept vehicle at the 2017 Tokyo Motor Show – it astonished the assemble with the introduction of “Canto,” the future sound of Nissan’s electrified vehicles.
“An important element of Nissan Intelligent Mobility is how the vehicle integrates with society, and a crucial component of that is sound,” said Daniele Schillaci, executive vice president for global marketing and sales, zero-emission vehicles and the battery business. “‘Canto’ has been developed to help with pedestrian safety, as well as to provide a distinct Nissan sound – one that is energising and confident, authentic to our brand and representing our unique position in the electrified marketplace.”
“Canto” is derived from Latin for “I sing.” The sound varies in tone and pitch depending on whether the vehicle is accelerating, decelerating or backing up. The sound is activated at speeds of up to 20 to 30 kph, depending on marketplace requirements.
“Canto” was created with the goal of enhancing an alert sound as the priority. Also it is designed to enrich the aural environment of the typical city street with the distinct Nissan finesse. The sound level will be clearly audible, without being disturbing to pedestrians, residents and passengers.
Nissan has been a leader in the vehicle sound arena since 2010, with its "Approaching Vehicle Sound for Pedestrians" system.
Nissan Intelligent Mobility is the company’s direction to changing of how cars are powered, driven and integrated with society.