An invited audience from the motor and driver training industries attended the FirstCar Awards which took place at the Royal Automobile Club in Pall Mall, London, on the evening of 25 April 2018.
FirstCar has been a foremost authoritative voice for over 10 years in the marketplace for young drivers, aiming to encourage learner drivers preparing for their driving test and further support young drivers to make informed choices and decisions throughout their personal driving journey.
FirstCar aspires to give recognition and rewards to companies paving the way for young drivers. FirstCar awards will help signpost young drivers when making key purchasing decisions, giving credibility to award-winning companies. The awards, reward best in class across a range of different categories - all especially relevant for young drivers.
Category - Best Safety Technology Award
This award sponsored by Ingenie, is for original road safety technology equipment. Specifically looking for driver aids and technical systems which fundamentally advance new car safety within the type of vehicles which learners and newly qualified drivers are more commonly likely to drive.
Toyota entered the Best Safety Technology award with its own, Toyota Safety Sense. Created to provide a feeling of reassurance and safety behind the wheel, Toyota Safety Sense, has a range of active safety systems designed to keep drivers and passengers safe. Voted the out right winner within its category against stiff competition from Ford and Vauxhall, the Toyota Safety Sense excelled as a fantastic example of big-car safety features filtering in to smaller vehicles.
The Safety Senses suite of safety technologies includes Autonomous Emergency Braking, operating at speeds of up to 49mph. Pre-Crash Brake Assist, delivers full braking force as soon as the pedal is pressed in an emergency and its Lane Departure Alert, warns the driver of drifting out of lane without indicating. At low speeds Toyota Safety Sense can help prevent collisions completely, whilst at higher speeds, the aim is to minimise the extent of any impact.
Toyota Safety Sense is available on 11 out of 15 versions of the Aygo city car and Toyota Yaris contributing to that car's five-star Euro NCAP rating.FirstCar representative said “We're pleased to make Toyota Safety Sense the winner of our Best Safety Technology award, and congratulate Toyota on its efforts to make high-tech safety features affordable to new drivers.”