The New Hyundai Tucson campaign is an integrated online approach with a combination of story telling videos that help engage with the audience. It is the number one purchase by customers due to its distinctive, dynamic and sleek design that continues to build on its success as one of the industry's best-selling models.
"The Switch" is the core element of the Hyundai Tucson campaign that involves the character driving into an adrenaline-filled rollercoaster. The short film shows that the Tucson is ready for everyday adventures.
"The Switch" movie plays aspects of a road movie, where it brings the vehicle to life alongside all of the Tucson key features.The Hollywood-style 30 second TV commercial trailer gives customers the feel that they are watching a high-octane movie trailer.
"The Hyundai Tucson: Looks Great. Is Great." captures the bold and athletic presence of the car in its slogan.
See below for a further look at the Hyundai Tucson's most important safety and convenience aspects, including highlights from the short film.
The Hyundai Tucson is tailored to each driver's needs by being equipped with a range of convenience and connectivity features. This includes Smart Power Tailgate and easy loading which opens as the key-holders approaches to the vehicle. Keyless-entry and start-stop engines are included with an electronic parking brake for the driver's convenience.
The Hyundai Tucson comes with a standard integrated Rear View Camera with dynamic guidelines to help you reverse smoothly and safely while displayed in the touchscreen display. Rear parking sensors are available to help you spot those easy to miss obstacles when backing up your vehicle.
Don't miss anything above you with the Hyundai Tucson's Panoramic Sunroof. The twin panel, tilt-and-slide glass roof opens and extends from the front seat with a touch of a button. The new model's Panoramic Sunroof has a 30% wider opening than previous models.
The Hyundai Tucson safety technology continues to evolve with even further advanced safety assist systems like the Blind Spot Detection. The Blind Spot Detection provides a 180 degree view around the vehicle covering all areas where the driver may not be able to detect.
The driver assistance technology will track other vehicles approaching alongside the car and notifies the driver through a flashing light on the wing-mirror with either a warning sound or vibrations in the steering wheel. This technology is perfect for changing lanes on busy roads where other vehicles are hidden in the diver's blind spots or if someone is too close to the vehicle and not visible in the rear-view mirror.
The Hyundai Tucson is a compact SUV designed and tailored for European drivers to fulfil their expectations. It has now become Hyundai's fastest-selling car in the region when it was launched in September 2015.
Its 5-star Euro NCAP safety rating and industry leading 5-year unlimited mileage warranty guarantee its quality and reliability. Last year The Hyundai Tucson won the IF Design Award 2016 in "Product" discipline, under the "Automobiles/Vehicles/Bikes" category.
1.6 GDi (132 PS): Fuel Consumption combined: 6.3 I/100 km; urban: 7.9 I/100km; extra-urban: 5.4 I/100km; CO2 emissions combined: 147 g/km.
1.6 T-GDi (177 PS): Fuel Consumption combined: 7.6-7.1 I/100 km; urban: 10.0-9.0 I/100km; extra-urban: 6.5-5.8 I/100km; CO2 emissions combined: 177-165 g/km.
1.7 GRDi (115 PS): Fuel Consumption combined: 4.6 I/100 km; urban: 5.4 I/100km; extra-urban: 4.1 I/100km; CO2 emissions combined: 119 g/km.
1.7 T-GRDi (141 PS): Fuel Consumption combined: 4.9 I/100 km; urban: 5.4 I/100km; extra-urban: 4.7 I/100km; CO2 emissions combined: 129 g/km
2.0 GRDi (136 PS): Fuel Consumption combined: 6.0 - 4.8 I/100 km; urban: 7.0 - 5.6 I/100km; extra-urban: 5.3 - 4.4 I/100km; CO2 emissions combined: 156 - 127 g/km
2.0 GRDi (185 PS): Fuel Consumption combined: 6.5 - 5.9 I/100 km; urban: 8.0 - 7.1 I/100km; extra-urban: 5.6 - 5.2 I/100km; CO2 emissions combined: 170 - 154 g/km
*Depending on trim and tyre specifications